5 things to increase search engine placement:

1. Concise titles and descriptions – with titles remember, less is more . There is no need for the 22 word titles made popular in the past (it’s only keyword stuffing at that point). Not to mention the more words you have the more diluted each word becomes. Another thing to note is, you should really only have relevant keywords in the titles for things that are located ON THAT PAGE. So, often you see webmasters trying to put their entire roster in the titles on each page. This can actually hurt your rankings as opposed to helping them as spiders are smarter now and use semantic mapping of the pages LSI (latent semantic indexing) and other forms or word grouping and on page interpretation to get to the gist of a web page. If every page is seen as the same page, then you are almost tempting duplicate content filters to suppress some of the pages that may have similar titles, descriptions and on page content ie, duplication of content and files to be avoid this duplication will be treated as spam by the google or the other search engines…

2. Revision to internal links and pages with authority in your own site – Finding the pages with the strongest on page / off page rank in search engines provides you with the ability to funnel the focus of those pages to new pages in your site or sub folders that may require a boost in the SERPs. Most websites strongest page is the home page, for obvious reasons, it has the most internal links pointing at it as well as external links from other sources as most directories or pages that link to you always use your homepage as a default. Find your strongest pages for specific keywords through using this simple command:

site:www.yourwebsite.com [keyword] you do not need the brackets, just put the keyword after the website with a space. Then the search engine will return the page with the strongest On-Page and Off-Page SEO factors, in sequential order based on the term you use. You can also use this in Yahoo without the keyword and Yahoo has a tendency to return the pages based on the internal linking strength by default such as site:www.yourwebsite.com hit return and now you know.

Knowing this, you can cap the number of outbound text links leaving your home page (10 – 20 links) to make each link more potent. Each link flows page rank and ranking authority to the next based on the internal linking structure, so where ever they go, if the links anchor text this is anchor text, has text that matches the title of the topic of the page it points at, it will boost it’s internal and external ranking.

Google webmaster tools has an section that allows you to see which of your pages are internal and external link champions or to determine what pages are starved for links. Just look under the links tab, after you login and then choose Pages with external links to see who links to you or Pages with internal links to see which pages of your site have pages pointing at them internally.

If you see a major discrepancy, then you know where to start during your next link building campaign or internal link audit. Try to spread the links out so that you have and 80 /20 ratio to the homepage or the index page for a sub folder. So if you have 100 links pointing at your homepage in that folder, you should have at least 20 links per page for the other pages. Each website it unique, so I will leave the preferences for the ratio’s in your hands, the point is spread them out so they are natural and not all loaded up on a select number of pages.

3. Social Website Promotion – Even though this was touched briefly on above, try to find a social network, make some friends by voting on they work. Posting relevant comments and truly being present, then publish your work or have one of your friends get the word out, (there’s something to be said about not going for the shameless self promotion tactic in social media) typically you will see 1-3 votes unless the topic is phenomenal or others have seen or read your work before. MyBlogLog (great for yahoo rankings as well) is an excellent easy to use example of a social media tool to encourage readership as well as get the word out for your blog. Then you have Stubble upon, Reddit, Blinklist and others to start promoting your posts and RSS feeds.

4. SEO content creation – Don’t be afraid of changing your content. After you look at what the page strength is for your website, try putting some fresh links, titles and descriptions together for a few of your pages, point to them using the most logical anchor text from pages with juice in your site (make a backup of the old page) and then try tweaking it with a tighter (on topic) title, beefing up the text to reinforce the message and uploading your new and improved page. Wait until it’s indexed and see if you received a boost in search engines for the strongest keywords on that page.

You can use Google Rankings Ultimate Seo Tool if you don’t have access to your own SEO Tools, to determine the keyword density of your pages. You can then compare your page to the top 3 pages for that keyword in search engines to determine if your keyword density is too high, to low or if you rankings are sagging as a result of being starved for links. If you On-Page Keyword Density (the number of times your keywords appear divided by the total number of word on that page) are close enough to the leading sites in that category, then chances are you need to build links.

Here is another tidbit of information that may interest you. Did you know you can rank for things that are no longer on your pages? Google for example has a cache of every revision you have every made to your titles, descriptions and pages. Based upon the query someone uses, search engines will pool together snippets of information to produce the ideal search result. You will notice the text in the descriptions mostly take on the form of the search query, and even though that information may have long since passed from the page in question, it can still work on your behalf to produce a higher click through rate. So, by changing your titles and descriptions (during a link audit) you can essentially dictate to search engines new or unique terms you want to be found under. This is why it is important to revise your content, so when you do make changes like this, that the spiders dig deep enough to update the titles and tags for your entire site (in it’s newly optimized form).

5. Back links and Search Engine Visibility - If your On-Page SEO looks good, then it’s time to consider Off-Page search engine visibility and links through directories, Articles and back links.

The 3 Pillars of SEO – Hmmm…..

SEO: A form of online marketing, search engine optimization (or search engine marketing) is the process of making a site and its content highly…

Over the last few years search engine algorithms have evolved and the SEO process has gotten a little more in-depth. No longer is simple “on page” optimization sufficient – search engine optimization these days now involves two other very important areas – the age of the domain, and the number of other websites linking to your website. I call all these areas the, “Three Pillars of Search Engine Optimization”.

One of these pillars lets Google, yahoo, msn….. and the other search engines know what your website is all about – this is considered “on-page” SEO. It involves placing keywords in certain areas of a website and in it’s coding. When choosing keywords it’s best to target specific phrases instead of general keywords or phrases because it will greatly increase your changes of getting your website in Google’s and other search engine search results. For instance, it’s better to target “Toronto Search Engine Optimization”, that means give a geo location with your relevant keyword rather than simply “Search Engine Optimization”.

geo-targeting: Delivery of ads specific to the geographic location of the searcher. Geo-targeting allows the advertiser to specify where ads will or won’t be shown based on the searcher’s location, enabling more localized and personalized results.

The second area contains two pillars, and lets the search engines know how important your website is relative to other websites. Again, this boils down to the age of the domain name and the amount of links pointing towards the website.

It seems that Google’s search results are tending to favor websites that have domain names that have been registered for a long time. This makes a lot of sense too – the oldest sites that have been around the longest probably deserver the higher ranking. This method of ranking search engine results also filters out the new “fly by night” website that may be looking to quickly manipulate search results and try to make a quick buck through spam, spyware, or affiliate marketing.

The last pillar involves link popularity. figures that if lots of other websites are linked to your website, then it must be pretty important or interesting website and it probably deserves a high listing in the search engine results. Blogging is other good method to enter into search engines

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